ORGANIZED BY TUREKS ULUSLARARASI FUARCILIK, ATRAX MET ITS VISITORS FOR THE 11TH TIME.
Organized at Istanbul Expo between 11-13 January, ATRAX Exhibition and AQUAFUN received five stars from the sector with its scale, number of visitors and its quality.
Having reached 18960 visitors from 87 countries along with its 352 exhibitors from 19 countries, provided its visitors with a comprehensive outlook on products in the categories of attraction and gaming equipment, vending machines, park and outdoor sports equipment, flooring options for sports fields, swimming pools, spa equipment, waterpark equipment, gardening tools, tiny houses and equipment for living spaces with gardens.
CONNECTING WITH EUROPE, AFRICA AND CAUCUSES AT THE INTERATIONAL LEVEL
Turkey, one of the most prominent markets in the world in terms of both sector dynamism and size and Istanbul, as a commercial hub, both contributed to the attractiveness of the market which brought the size and growth rate of the sector to the forefront at ATRAX Exhibition.
Main themes of focus at the exhibition were showcasing the novelties in the industry, creating necessary infrastructure for improved social welfare and health, creating spaces for a health society and healthy socialization and developing happy cities.
WITH ITS HOLLISTIC APPROACH THIS YEAR, THE EXHIBITION COVERED ALL PLAYERS IN THE SECTOR
With its 5 halls with different product themes, this year ATRAX’24 and AQUAFUN offered an easy-to-discover exhibition to its visitors. With a total event floor of 50.000 m2, the exhibition was the biggest of its kind in the region and reinforced itself as one of the leading exhibitions of the sector in the world.
With its extremely busy 3-day schedule, the exhibition created a great impression in the eyes of the exhibitors, speakers, invited buyers and professionals.
NEW COMPANIES AND NEW PRODUCTS WERE THE CENTER OF ATTENTION.
This year ATRAX hosted 102 companies that joined the event for the first time. New products and new companies boosted the synergy of the exhibition. Most prominent sectors at the exhibition were outdoor park equipment sector and sports facility equipment sector.
Hall 7 featured amusement machines and gaming equipment for the likes of its visitors.
Companies from the vending machine industry in Hall 6B, hosted many international visitors.
Exhibitors in Hall 8 created a visual feast for their visitors with their tiny houses and gardening products and equipment.
A BUSY EVENT PROGRAM ALONGSIDE THE EXHIBIITON
This year, ATRAX once again set the direction for a sustainable and successful future for the sector with its event sessions.
Intellectual quality of meetings and knowledge and idea exchanges were once again at the highest level as in previous years. This exchange of information reaching beyond national and continental borders shed light on the sector.
The opening speech and the first session of the exhibition was held during the panel organized by TEPEA –Amusement, Parks, Events and Attractions Society. At the panel moderated by Şöhret PAKİŞ, Varol YAŞAROĞLU, Mehmet Metin OKUR, Mustafa MERTCAN, and Bülent KAVAKLI shared their knowledge with visitors under the main topic of “Transforming Entertainment: What’s happening in the Amusement Industry?”.
On the same day, two separate panels were organized by Recreational Studies and Survey Society (REKÇAD) and moderated by Prof. Dr. Bülent GÜRBÜZ. These were ‘Virtual World’s Reflections on Recreation: Traveling around the Metaverse’ by Prof. Dr. Metin ARGAN and ‘Role of Recreation and Active Living in Creating Sustainable Happy Cities’ by Doç. Dr. Funda KOÇAK.
On the second day, as part of ATRAX’24 events program, a panel was organized by IPAR – ROPE TRAILS and ADVENTURE PARKS SOCIETY. The panel was moderated by Ege SEVİNÇLİ and at the panel, Deniz TAHİROĞLU, Yasin Çağatay SEÇKİN, Süveyda BAYRAKTAR ATAGÜR and Görsev ARGIN UZ shared their knowledge with the audience under the main topic of “Being a Kid & Playing in the City’.
The last conference of the exhibition was organized by Kent Global Park and featured Rob Boogmans who delivered a speech titled ‘Outdoor Fitness Designs’.
AMUSING BUSINESS, SPECIAL BOOTHS, EVENTS, INNOVATIVE PRODCUTS AND A WONDERFUL VIBE
Carefully crafted exhibition booths, variety of products exhibited and innovative items showcased, combined with the wonderful vibe in the halls, attracted a great deal of attention and appreciation from the visitors. Increased number of exhibitors and larger floor size of the exhibition resulted in numerous important business deals being made with visitors from all over the world.
NERGİS ASLAN – President of Tureks Uluslararası Fuarcılık
We are more than happy to have continued our success with our ‘ATRAX & AQUAFUN EXHIBITION’ in previous years. Additionally, as a leading market partner, we set our mission as leading the future progress of these sectors in partnership with all our business partners.
Our exhibition and its theme-based halls helped increase number of visitors and diversified its visitor profile; with an international visitor rate of 30%, this exhibition achieved a major milestone in terms of number of visitors. Countries with the highest number of visitors in addition to Turkey were Russia, Georgia, Greece, Iran, Iraq, Morocco, Algeria, United Arab Emirates and Saudi Arabia.
Our exhibition once again reinforced its leading position as the international platform of the sector in Istanbul. Also, with an 80% growth rate compared to last year, it won the appreciation of the sector. We’ll be moving forward with determination and excitement with a view to emphasizing the geographical and commercial significance of Istanbul and the sector and transforming this exhibition into a much bigger and much more effective one.’
BIGGEST MEETING OF THE POOL INDUSTRY IN TURKEY AFTER MANY YEARS
As it celebrated its 3rd year, ATRAX&AQUAFUN exhibition was the center of attention for almost all market leaders in Turkey and the world. Exhibitors showcased their latest products and designs necessary for building modern, sustainable and innovative swimming pools. The exhibition meet the needs of the emerging trends in the sector and impressed its visitors with its event program.
AQUAFUN took place as the long-awaited event of the sector and embraced all players of the sector. Booths were crafted carefully and products and seminars impressed the visitors and exhibitors alike.
Guests had amazing time at the after-party organized by Neta Havuz and Gemaş Havuz at the end of the second day of the exhibition.
Save the date
The next ATRAX will take place from 9 to 11.01.2025